Choosing anything in a market place that is always flooded with a number of products is usually based on two facts: appearance and the usefulness. For example, if you are choosing a mobile, your priority is the usefulness. You already have a set of requirements that your mobile should fulfil. Therefore, you look for a mobile in the market that seems to fulfil those needs. At the same time, you also pay attention to the appearance. You will want to have a sleek mobile that is easy on the eyes. This is the reason for almost all the mobile companies spending money on the casing and colours of the mobile. In the same manner, in a fashion market that is flooded with different kinds of fashion such as Italy moda, French high fashion, American fashion, etc. you look for clothes that are fashionable as well as comfortable.
If clothes were just used to cover our body, wearing some leaves like the ancient people did, would also suffice. However, as time passed, we as humans have developed this certain need to transform our basic needs into something more complex and fulfilling. If you look at food which is one of our basic needs, we can fulfil that need by eating anything. However, there are thousands of different dishes around the world because people want to eat something special. In the same way, the basic clothing item that we used to wear to cover our body has become a way to show our taste, the way we think. For example, cable poncho is a new, fashionable interpretation of one of the oldest clothing items. As a result of these clothing choices telling something about our taste we always try to spend as much time as we can on choosing clothes that perfectly fit with our desires.
The second requirement a clothing item has to fulfil is the comfort. We want to wear clothes that are comfortable as well as fashionable. However, this second requirement is not always met. Nevertheless, there are times in life, when we can fulfil both needs by choosing the perfect cardigan, pair of pants, dress, etc. Also, people who are fond of wearing something comfortable rather than fashionable often choose clothing items that are comfortable even though they are not very attractive. When it comes to choosing clothes, we try to choose clothing items that are fashionable as well as comfortable. However, from these two requirements being fashionable seems to be more important for most people. Nevertheless, there are clothes that fulfil both requirements.